Prints in a Digital Age

Despite a lot of photographers going "digital", there is still a lot of interest and desire to have a physical print of an image, even if a digital version is readily available.

Now, I'm not referring to headshots or images that are specifically to be used on a website, or that needs to be put into a brochure, newsletter, or other printed material. Digital images are better suited for layout programs and websites. Nor am I referring to fine art photography where a print (sometimes limited & numbered) is the standard defacto mode of delivery (usually already matted and/or framed).

But there are certain events, like weddings or prom shots where the couples/groups in question much prefer to purchase the actual physical print.

Why? Part of my educated guess is that:
A.  This a special event that is to be remembered and people want a physical representation of the event

B. Most people don't usually dress in finery except for those special occasions. So, they want a record of that occasion.

C. In the age of the digital camera, many people have too many photos trapped on their computer or their camera that never see the 'light of day'. So, if they can, they will much prefer a print over a digital image.

D. There are still many people of a certain generation who much prefer the tangibility of a printed photo versus a digital file.

When working any event that produces these types of shots, I always offer my clients the option of digital AND physical prints. The vast majority of my clients end up purchasing physical prints for their photo albums or prefer having the overall wedding album. But there is a small minority that prefer purchasing the digital prints and making images for themselves in an effort to save a little bit of money (even if they aren't saving time).

IMO, photographers who provide only digital images (with these types of events) do a disservice to themselves and their clients by not offering a print service. Considering that many photography hosting services (such as SmugMug, Zenfolio, or even Flickr, etc) offer 3rd party printing services, there really isn't an excuse to be able to offer both to clients. Your clients go to your gallery, choose their desired prints, and click a Buy button. Prints or downloads are automatically made available to them. This is a win-win situation for your clients and yourself.

The fees you pay for this type of service will be outweighed by the convenience, service, and satisfaction for your clients, as well as a method of generating profits for your small business.